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Forget about Michael Jordan’s Legacy: Create a smarter ‘brand’

Five years ago my team and I changed the way 30 entrepreneurs viewed and scored Public Relations for their brand. We introduced the Caviar PR Boot Camp with top notch journalists and assignment desk...

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Access: What your mom taught you

Information is everything however I would argue that having ACCESS is better. Access allows you to understand not only how to play the game, it gives you an insight on how and why others are making...

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